Creating Value: Essential Tools for Professional Photographers
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In a world where everyone has a camera, what separates the professional from the amateur? ASMP past president Richard Kelly goes beyond his chapters in The ASMP Guide to New Markets in Photography to show how you can use professional business practices — including copyright, releases, paperwork and contracts — to add value to your work and avoid conflicts with clients. Packed with real-world examples from the commercial, retail and fine-art markets, this seminar gives you the tools you need to protect yourself and your client, build stronger relationships and land more jobs.
You'll leave with an understanding of how to use sound business principles to build a sustainable business as an independent creator.
Richard D. Kelly is a Pittsburgh-based corporate and industrial photographer who creates environmental portraits of real people in real places with real passions. His portraits have been published in Fortune, People, Adweek, USA Weekend and other magazines, and his photo essays have appeared in Parenting and Pittsburgh magazines. In addition, his images have been exhibited at Concept Art Gallery, the Nikon House, the United Nations and the Silver Eye Center for Photography.
Formerly the Director of Photography at WQED Multimedia, Richard is now the president of Indigo Factory, Inc, a multimedia production company. He is also a past president of ASMP and currently serves as member of the ASMP board of directors. He lives with his wife Jennifer Pesci-Kelly and daughter Grace Ann on Pittsburgh's Southside.