Rebooting Your Business Brain with Carolyn Potts

ReBooting Your Business Brain: 21st-Century Marketing Tips – for Photographers Who Weren't Born Yesterday

http://www.cpotts.com/

Wondering how to survive in today's always-on, short-attention-span, radically-changed, and economically-challenging business environment?

                Come to this Event and Learn:

• Why you should reposition and differentiate yourself

• What you do to stand apart from part-time photographers in ways that magnify your superiority

• What communications skills you MUST have today's business environment

• What the signs are of a "killer website" that builds your professional reputation ( vs. one that might even be killing it)
                                     
                    Have You Been Wondering?

• Is print dead, dying, or reviving?

• How can you can avoid your client's e-mail SPAM folder?

• What –if anything– should you say to your client about those part-time photographers armed with high-res point-and-shoot cameras?

• Should you pack it in and go do something else?

Photography marketing consultant and former international photo rep,*Carolyn Potts, presents her recently-updated and very well-received marketing talk.

 "I have seen every marketing presentation put on at my chapter for the last 20 years & Carolyn's was easily the best."  - Park Street,  Austin, TX

With generous event sponsorship and door prizes from Livebooks and Agency Access, Carolyn shares very pragmatic insights gained in her 30-year career as photo rep where she transformed her clients' portfolio presentations into estimate requests, and estimates into assignment purchase orders.

If you built a successful film-based business and are wondering if you're still going to be able to make a living as a professional photographer, don't miss this event!

Book a private portfolio review session and get personalized help.

 In a recession when work is harder to find and pricing is dropping daily, you can’t afford to shoot yourself in the foot with an outmoded promotional strategy. Buyers have exponentially greater choices; don’t let them pass you by because your online strategy is not as good as your imagery.  Very informative. Great ideas to help with revamping my business.
    - A.N., Austin, TX

A limited number of sessions are available while Carolyn's in town.

She'll help you discover:

    •if your current presentation and marketing plan will work in today's marketplace;

    •how to make sure both your web site and your print presentation work together to ensure your presence and growth;

    •how to use the tools of today effectively, so potential clients can find you;

    •how to help your potential clients see the benefits and advantages of your hard-earned vision.

Make an investment in your career that can pay off many times over.

"Even though I've had a successful photo business over 30 years...when I finally got over my fear of spending ANY money when there wasn't a lot on the horizon, I hired Carolyn to help me...  I am happy to report...I've gotten back at least triple what I invested in working with her.  I also know that this updated marketing plan ...will continue to be bring me even more new work and clients as time goes on. "    -Al MacDonald, Chicago

Can you afford not to know if you're shooting yourself in the foot with your presentation?

Her advice has allowed me to let go of image that I...had kept in my book as evidence I could shoot that subject matter. Having the advice of someone who's so experienced in knowing what clients are looking for and what they're buying is really helpful.  -G.R. Kansas City

DISCOUNTS AVAILABLE:

    Book a session up to 2 weeks before the event date and save 20%.

    Book within a week of the event date and receive a 10% discount off a private session.

    The last early-bird option is to book within 3 days before the event date: 5% discount.

More info about private sessions is available on her blog site under Portfolio Reviews.

Please call (312) 560-6400 or email her directly to book your session.

http://www.cpotts.com/

"It's not the strongest of the species, nor the most intelligent that survive; it's the ones most responsive to change." --Charles Darwin

Location:

Blue Sky Studios
2325 3rd Street
San Francisco CA 94107
http://www.blueskysf.com

Social Hour:

6:00pm

Cost:

25.00 ASMP Member
50.00 Non-member
40.00 Professional Association member *
15.00 Student *

PLEASE GO TO OUR LANDING PAGE FOR PAYPAL LINKS IF THESE LINKS DO NOT WORK FOR YOU- HTTP://WWW.ASMPNORCAL.ORG

The Speaker

After 25+ years as a successful artists' rep and 7 as an Internet Marketing Strategist, Carolyn Potts is uniquely qualified to help photographers create and stick to a 21st-century marketing plan. She has helped her photographers get clients, close deals, anticipate trends, revitalize their careers & increase the bottom line. Come to this event and get the latest info you need to stay in the game with your online promotional strategies.

http://www.cpotts.com/

Event Sponsors: Generous support has been provided for this event by:

Livebooks= 2 ea, 1 year preDesign sites!

and

Agency Access= West Coast list subscription ($525 value)!

PixOasis is giving away 2 ea 1 year upgrade certificates ($143.00)

Photoshelter= 1 year subscription