ASMP NorCal Presents: The Business of Architectural Photography with Steve Whittaker

Submitted by Nathan_Bennett on Fri, 11/04/2011 - 9:13am.
02/07/2012 - 7:00pm
02/07/2012 - 9:30pm

 

  

The Business of Architectural Photography

presented by Steve Whittaker
Whittaker Photography

 

Date:
Tuesday, Feburary 7th
7:00 p.m. - 9:30 p.m.

 Copyright 2010 Whittaker Photography

 

One of the main goals of Steve's presentation is to give attendees a better understanding of why they need to pay close attention to the details of their contracts, and to give fellow photographers, especially emerging photographers, a better understanding of what the business of photography is all about. Risk management is a big issue in our profession and too many people don't fully appreciate it's importance. Case studies - including the lighting of a 24-story office tower - are used to help illustrate a range of issues. Project coordination, execution and wrap up are discussed as well.

 

Photographers today are facing more challenges today than ever before. The corporate world is becoming a more challenging environment and photographers are struggling to deal with those many changes. Emerging and seasoned photographers seem to hunger for more opportunities to learn how to deal in today’s world of challenges.

 

Estimating, licensing issues, scouting assignments, risk management, copyright concerns are important factors. Assignments require attention from preparation through delivery and beyond. It’s important to communicate with the client throughout the process. It’s equally important to charge for those services and those charges appear on every estimate before the assignment is authorized.

 

 

    Topics covered:

  • Estimating /Contracts / Stock issues
  • Assignment project coordination
  • Permits/release forms/film commissions
  • Risk Management /Safety issues
  • Assignment preparation, scouting
  • Case study- Assignment execution, related to lighting 24 story office tower
  • Copyright Registration
  • Post production

 

Steve Whittaker is based on the San Francisco peninsula, covering local, regional and national assignments. The majority of his work is architectural, interior and aerial photography. His specialty is lighting buildings at dusk. His clients range from architects, advertising agencies, interior designers, corporate direct and hospitality.

 

Steve joined ASMP in 1983. In 1995, he became an active ASMP Northern California Chapter board member with a focus on outreach and education to emerging photographers. In 1999-2001, he was chapter Co-President and joined other ASMP Architectural Photographers with ASMP Architecture-an active specialty group of ASMP. In March 2010 Steve was elected to the ASMP National Board of Directors. Over the past year, he has presented this program in Denver, New York at Photo Plus Plus in 2010 and recently at the Seattle and San Diego ASMP chapters.

 

 

• Steve Whittaker's program brought value and insight to all of our photographers whether they were shooting buildings or horses butts. We are all in the same business and while Steve has a great knowledge of Architectural photography and how to get it done, a lot of his know how carries over into every other type of photography. - Richard Douglas, ASMP Colorado President

 

• By far one of the most informative and inspiring speakers to come to San Diego. Steve has inspiring energy and is extremely transparent in the business of photography. I can't wait to see his next seminar. - Ramon Purcell, ASMP San Diego Co-President

 

• If you get the chance to see Steve Whittaker's program on the Business of Architectural Photography, I would not miss it! Any photographer, shooting any subject, at any level of their career will benefit from this extremely informative and fast paced program. Steve covers a vast array of information in a short period of time and could not be a nicer guy in the process. You will not be disappointed! - Darren Edwards, ASMP San Diego Co-President

 

• The evening was like sitting in front of your favorite mentor and having him share his take on business, his approach to the client and business to protecting the rights through copyright. Any chapter that has a opportunity should book him. Steve shows a lot of images to illustrate his points during the presentation. This is not a show and tell, this is an accomplished professional sharing to help others become better. - Joel Zwink, ASMP San Diego

 

• It was such a joy to place the various facets of this technical form of photography from contracts, negotiating and the various applications of architectural photography from Steve's extensive experience. I just completed the University of Washington Certificate Program in Photography with my focus entirely in architectural photography. I was so thrilled when I learned of this lecture to coincide with my studies. I shared this experience with other classmates and the value that ASMP provides to us all. - Lauren Riker, ASMP Student Member

 

• Even though I am not an architectural photographer, there was so much useful and pertinent information that applies to anyone making a living as a photographer that I highly recommend attending if he comes to a town near you. It really shouldn't be called 'Business of Architectural Photography' - it should be "Business of Photography". Steve approaches all aspects of a job, from negotiation, to rates, to what needs to be considered for a job, such as scouting issues and permits. He also points out where you can go to find resources, both locally and nationally. And the whole time it's done with stories from his own experiences to help add credibility and relevance to what he's trying to impart. - Heidi Dillehunt, ASMP Seattle Membership Chair

 

• I find it extremely rewarding, in being part of a movement that can offer changes in our industry that advance our profession. In addition, I have gained life long friends through ASMP and have enjoyed being part of a growing organization that empowers photographers to be stronger in business practices as well as advancing their techniques. - Steve Whittaker

 

Date:
Tuesday, Feburary 7th
7:00 p.m. - 9:30 p.m.

       Program Registration:

  • ASMP Members: $10

  • Professional Association Members (AIA, PPA, APA, etc): $15

  • Non-Members: $20

  • FREE to AAU Students and Faculty (bring school ID)

 Registration will be accepted at the door

Go to www.asmpnorcal.org frontpage if the above links do not work iwith your email program

 

Location:

Academy of Art University

1849 Washington Street /Van Ness,

on the 5th floor, San Francisco, CA

           

 

 


Copyright 2010 Whittaker Photography

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