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© Barry Schwartz

WHAT IT TAKES: Building (And Maintaining) A Creative Center Sept. 16 & 17, 2016

The workshop covers the nuts-and-bolts of running your own business: estimates and contracts, marketing, social media, websites and blogs, copyright, releases, digital workflow, color management, and insurance. We also cover the equally important soft skills of negotiation, understanding how clients think, finding work and clients, how careers get built, photo specialties, continuing learning, and affiliated trades. Friday Sept. 16th: Talk (Free to ASMP members) Saturday Sept. 17th: Workshop Click this to see more info and to register!

The Business of Architectural and Interior Photography

This panel discussion among four Bay Area-based architectural/interiors photographers will cover a wide range of business matters related to these genres of photography and the related genres of real estate and hospitality photography. The topics for discussion will include similarities and differences between these related photographic genres, deteriming rates and pricing, estimating and bidding, copyright and licensing of photos, negotiating, differing client requirements, and the affects of changes in technology and the economic environment on business models.

SURVEY and Letter from Norcal President Nicolo Sertorio

It is Survey time! We want to know how we are doing. We have been working hard to make ASMP Norcal the best for you. Please take time to fill out the survey and read the "Letter from the president"

ASMP Norcal now has a Photoshelter website!

Photoshelter has generously sponsored ASMP Norcal with our own site to share images and video from our events and the like! Thank you Photoshelter! Click the title to head there now . You will also notice a new menu item on the left side of the home page.