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"Get the Shot" - San Francisc Opera Sat. July 29th, 2017

ASMP NorCal is proud to present “Get The Shot-SF Opera House” Sponsored by Sony Cameras. Bring your desired camera and or portable strobes as well as your enthusiasm as you are about to embark on a creative journey. Models, grip, makeup artist and stylist are all on set. Play with some of Sony’s newest cameras and lenses. Lunch will be provided. ASMP Members $60 (Must bring proof of current membership status) Non ASMP $125 Students $40 (Must bring current ID) Space is limited so reserve your spot today.

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ASMP-NorCal/AIASF Event: Marketing for Architects and the Future of Architectural Photography

ASMP-NorCal/AIASF Event: Marketing for Architects and the Future of Architectural Photography

The Northern California chapter of the ASMP and the San Francisco chapter of the American Institute of Architects will jointly host a panel discussion event on May 17th from 6:00 to 9:00pm, which will examine how architects use architectural photography to promote themselves and how professional architectural photography functions in relation to ongoing technological developments and changes in the media.

The panel will consist of representatives of three architectural firms (Gensler, Mark Cavagnero and Associates), a book publisher who specializes in architectural and design subject matter (Gordon Goff/Oro Editions) and an editor from San Francisco Magazine (Karen Williams).

The moderator for the discussion will be architectural photographer and ASMP/NorCal board member David Eichler

There will be a social hour before the discussion, from 6:00pm-7:00pm and a question-and-answer period will follow the discussion.

The location will be the AIASF offices, located at 130 Sutter Street, #600, San Francisco, CA.

Admission will be $15 for ASMP and AIASF members and $20 for others.

SURVEY and Letter from Norcal President Nicolo Sertorio

It is Survey time! We want to know how we are doing. We have been working hard to make ASMP Norcal the best for you. Please take time to fill out the survey and read the "Letter from the president"

ASMP Norcal now has a Photoshelter website!

Photoshelter has generously sponsored ASMP Norcal with our own site to share images and video from our events and the like! Thank you Photoshelter! Click the title to head there now . You will also notice a new menu item on the left side of the home page.